A-Z of Startup analytics
This post contains material on which analytics packages I (and only I) believe are best suited to your startup, I use or have used many of these packages and while I do not lay claim to being an expert, I would argue I am very useful on them. There is no preferential inclinations in this post (not explicitly at least) and I am in no way endorsing any package over its counterpart, ‘disclaimer’.
While there is enough copy on ‘big data’, ‘SaaS’ and ‘in the cloud’ to forge a papier-mache duplicate of mount Kilimanjaro, I will give you sluggers out there a head start in capturing, retaining, converting, commandeering, optimising, catalysing, and any other buzz word ending in ‘ing’ you can think of for your startup.
I appreciate I may miss a few off or at your time of reading some may have been acquired, so feel free to pick up on that. As you know, we all revel in those kinds of comments.
I’ve focussed on location, social, site and publishing analytics and missed out SEO, PPC, advertisement and in-app analytics to steer the focus toward product and avoid some of the murky waters, including campaign management in social that isn’t entirely applicable here. However, I have included some useful tools below if advertising really is your forte in propelling your startup.
So here you go, there’s really no excuse to not be testing, measuring and iterating, unless you’re bootstrapping with zilch but even then you can do the rounds with these guys on their trials/demos.
http://www.experian.com/social-marketing/index.html (formally techlightenment)
https://www.reinvigorate.net/ (heatmap, webtrends owned)
http://www.buddymedia.com/products/buybuddy (Salesforce owned)